Free Etsy SEO Tool & Tag Optimizer
Score your Etsy listing against Cassini search ranking factors. Get instant recommendations and AI-generated titles, all 13 long-tail tags, and descriptions.
Evaluating Etsy Cassini SEO Factors...
Inspecting title front-loading, 13 tags utilization, keyword synergy, and description hook.
The 13 Tags Utilization
Etsy allows exactly 13 tags (max 20 chars each). Click any tag to copy.
8-Point Cassini SEO Checklist
100 Points TotalHigh-Priority SEO Fixes
High-Intent Keywords to Target
Derived from search patterns in this Etsy taxonomy category.
Ready to Boost This Listing's Ranking?
Our AI will rewrite your title to front-load keywords within 140 chars, generate all 13 high-synergy tags under 20 chars, and format a high-converting description.
AI-Optimized Etsy Listing
Ready to copy and paste directly into Etsy
Top search phrase is front-loaded in the first 35 chars for mobile shoppers.
Click any individual tag to copy it, or click "Copy All 13 Tags" to paste into Etsy's bulk tags box.
The first 160 characters serve as your Google search meta description and Etsy listing snippet.
Ready to analyze another listing?
Paste another Etsy listing URL or test an offline draft to keep optimizing your shop's search rankings.
How Etsy's Cassini Search Engine Works in 2026
Etsy search operates fundamentally differently from Google or Amazon. Here is what drives organic traffic.
Query Matching (Phase 1)
Etsy scans listings to see which match the shopper's search terms. It checks your title, all 13 tags, category taxonomy, and attributes. Listings with exact word-for-word phrase matches rank highest.
The 13 Tags Synergy
Leaving tag slots empty is throwing traffic away. Each of your 13 tags should be a unique 2-3 word phrase under 20 characters. When a phrase appears in both your title and tags, Cassini awards maximum synergy points.
Listing Quality Score (Phase 2)
Once listings match, Cassini orders them by conversion likelihood. It tracks how often shoppers click, favorite, and purchase the listing. Complete descriptions, clear return policies, and fast shipping elevate your score.
The 8 Core Etsy SEO Ranking Factors
| Ranking Factor | Points | Cassini Search Impact | Best Practice |
|---|---|---|---|
| 1. Title Length & Mobile Readiness | 20 pts | High | 100–140 chars; primary keyword in first 35 chars for mobile. |
| 2. The 13 Tags Utilization | 20 pts | Critical | Use all 13 slots; 2-3 word phrases; strictly ≤ 20 chars each. |
| 3. Title & Tag Keyword Synergy | 15 pts | Critical | Exact phrase match between title keywords and tag keywords. |
| 4. Description Hook & Depth | 15 pts | Medium | Compelling first 160 chars; structured dimensions, materials, care. |
| 5. Photo Count & Gallery Depth | 10 pts | Medium | Use 8–10 high-resolution photos showing scale and lifestyle. |
| 6. Attributes & Specifics | 10 pts | Medium | Complete category-specific attributes to appear in Etsy sidebar filters. |
| 7. Pricing & Free Shipping | 5 pts | High | Offer Free US Shipping on $35+ orders for Etsy algorithm priority. |
| 8. Trust Signals & Policies | 5 pts | Medium | Explicit dispatch timeframe, return policies, and gift options. |
Frequently Asked Questions
Is this Etsy SEO tool completely free?
Yes, 100% free with no credit card, signup, or hidden limits required. You can analyze live listings or optimize offline draft listings as many times as you like.
How does the Etsy SEO score work?
Our analyzer evaluates your listing across 8 core Etsy Cassini search ranking factors: Title Length & Mobile Readiness (140 chars max), The 13 Tags Utilization (all 13 slots used), Title & Tag Keyword Synergy (exact phrase matches), Description Hook & Depth (first 160 chars), Photo Count (target 8-10 photos), Attributes completeness, Free Shipping Guarantee ($35+ boost), and Shop Trust Signals.
Why are Etsy tags limited to 20 characters?
Etsy enforces a strict 20-character limit per tag. Single-word tags waste valuable search real estate. Our tool ensures all 13 tags use multi-word long-tail phrases that stay within the 20-character boundary while matching buyer search intent.
What is Title and Tag Keyword Synergy?
Etsy Cassini algorithm gives the highest ranking boost when an exact keyword phrase appears in both your listing title and one of your 13 tags. Our tool cross-references your title and tags to score your keyword synergy.
Can I optimize a draft listing before publishing on Etsy?
Yes! Click the "Draft / Manual Listing" tab to paste your planned title, tags, and description. You will get the full SEO score and AI optimization before spending a 20-cent Etsy listing fee.
Will this tool modify my Etsy shop automatically?
No. We never ask for your Etsy account password and cannot alter your live shop. The tool provides recommendations and one-click copy buttons so you stay in 100% control.
How does Etsy search (Cassini) rank listings in 2026?
Etsy Cassini uses a two-phase process: Query Matching (matching title, tags, attributes, and categories with buyer search phrases) and Ranking (ordering matched listings based on listing quality score, conversion rate, customer reviews, shipping price, and recency).
Need Hands-Off Etsy Shop Growth & Management?
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