Why your title matters
eBay search compares what buyers type with your listing title and item specifics, and the title is also the first thing shoppers read in results. A clear title helps both. A clever one rarely does.
Use the 80 characters wisely
eBay allows titles up to 80 characters. Lead with the words a buyer would search first, usually brand, product type and model, then add the specifications that separate your item from similar ones, such as size, colour, material or compatibility. For example: Nike Air Max 90 Mens Trainers UK 9 Black White Leather. Every word earns its place.
Research the words buyers use
Start typing a product into eBay search and note the suggestions. Study how sold listings in your category are titled, and use the research tools in Seller Hub where available. Use only terms that truly describe your item.
Do not repeat everything in the title
Complete the item specifics fields as well. Buyers filter by brand, size and colour, and listings with missing specifics can be left out of those filtered results. Your title and specifics should work together.
Mistakes to avoid
- Keyword stuffing or listing unrelated brands. eBay treats this as keyword spamming.
- ALL CAPS, decorative symbols and filler like "L@@K".
- Claims you cannot support, such as "best" or "genuine" without proof.
Test and improve
Change one thing at a time on a few listings, wait for meaningful traffic, then compare impressions and views in Seller Hub. Titles improve search visibility but cannot guarantee sales, so keep photos, price and item specifics strong as well.