When a template makes sense
A template can be a good start if your budget is tight, your needs are simple, or you need to launch quickly. Choose a lightweight theme, replace the placeholder content properly and avoid stacking plugins.
When custom is worth it
A custom website suits businesses that need a distinctive brand, specific features, faster performance or a clear conversion path. You are not limited by a theme's layout, and the code carries only what you need.
What it means for SEO
Search engines favour fast, clear, well-structured sites with useful content. Both approaches can do this well. Custom builds make it easier to control URLs, headings, schema and page speed from the start.
Marketplace sellers: own your storefront
If you sell on eBay or Etsy, your own website gives you a place you control, where you can build your brand and customer relationships alongside the marketplace.
What to prepare
Gather your logo, brand colours, services or product list, example sites you like and your main goal, such as enquiries or online sales. The clearer the brief, the faster and more accurate the quote.